Comme des Garçons, Started by visionary designer Rei Kawakubo in 1969, has grown from a small Tokyo atelier into one of the most influential style homes on the earth. Its world achievements wasn't designed by regular marketing or mainstream traits, but by way of a bold philosophy: challenge the norm, crack conventions, and Permit originality communicate louder than reputation. This unconventional method turned the inspiration for CDG’s around the world expansion.
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CDG gained Worldwide notice by presenting clothes that turned down common Tips of natural beauty. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde concepts captured the curiosity of world manner editors and consumers early from the nineteen eighties.
This worldwide visibility strengthened the CDG Hoodie title and captivated faithful customers from each and every corner of the earth.
The 1995 "Slumber" collection consisted of striped pajamas "bearing prints of identification numbers and marks of armed forces boot prints".[30] Contemporaneous media coverage juxtaposed illustrations or photos of the gathering with images taken at Auschwitz focus camp, and also the controversy obtained Worldwide coverage.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was begun in Tokyo Comme Des Garcons by Rei Kawakubo in 1969 and founded as a corporation in 1973. The manufacturer's title was motivated by Françoise Hardy's 1962 tune "Tous les garçons et les filles", specifically from the line "Comme les garçons et les filles de mon âge" ("just like the girls and boys my age").
The 2006 autumn/Wintertime assortment handled the idea from the persona,[fifteen] the alternative ways to current 1's self to the world. Fusing personalized menswear with feminine things for example corsets and flower printed dress fabrics, Persona was another selection that blended the feminine Using the masculine.
CDG built a robust distribution program by placing its solutions in prime luxury vendors like Dover Street Sector, SSENSE, Farfetch, Barneys, and Global boutiques. This gave the brand use of elite clients globally though preserving its inventive integrity.
In 2017, the organization released a fresh fragrance, Concrete, and marked its start inside the US which has a supper curated via the artist and chef, Laila Gohar.
Every single store was made as an inventive Area, boosting CDG Hoodie's track record for innovation and presenting shoppers an immersive retail knowledge.
With the rise of internet shopping, CDG expanded its arrive at by supplying collections by Formal and partnered e-commerce platforms. Social media and trend communities aided distribute the brand’s identity, generating items such as PLAY Heart tees and Converse sneakers viral around the world.
The CDG x Converse Chuck Taylor turned one of the most acknowledged sneaker collaborations on this planet, serving to CDG arrive at global mainstream visibility whilst remaining correct to its edgy creativeness.
Comme des Garçons’ runway demonstrates in Paris are famous. Kawakubo’s theatrical displays, typically additional like artwork installations than trend displays acquired around the world media coverage, reinforcing the brand name's popularity for groundbreaking creativity.
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The company also provides a line of agendered fragrances, the vast majority of which might be unconventional on this planet of perfume and aligned With all the styles of its clothes.[6]